Liquidity
Weak0.96
How the figure is assessed
Current assets divided by current liabilities. Below 1.0 is weak, 1.0–1.5 needs attention and 1.5 or more is strong.
TRY AS
Org. no. 980 129 942 · Private limited company (AS) · Active · Øvre Slottsgate 8, 0157, OSLO · OSLO · 73.110 – Advertising agencies
ActiveVAT registeredRegister of Business Enterprises
- Organisation form
- AS
- Employees
- 278
- Established
- 25 August 1998
- Municipality
- OSLO
- Industry code
- 73.110
TRY AS is a private limited company (as) registered in OSLO since 1998. The organisation number is 980 129 942. The register lists 278 employees. The latest submitted annual accounts are for 2025.
Source: The Brønnøysund Register Centre · Last updated 14 November 2026 at 06:52
Overview
Quick overview
Status and key figures
Based on the latest submitted annual accounts (2025) and registry data.
Profitability
Watch1.3 %
How the figure is assessed
Operating profit divided by operating revenue. Below 0% is weak, 0–10% needs attention and 10% or more is strong.
Solidity
Strong33.6 %
How the figure is assessed
Equity divided by assets. Below 10% is weak, 10–30% needs attention and 30% or more is strong.
- Operating revenue
- 1.0 bn NOK
- -30.4 % vs. the year before
- Net result
- 12.0 m NOK
- Fiscal year 2025
- Equity
- 103.2 m NOK
- Fiscal year 2025
- Status
- Active
- Central Coordinating Register
- Employees
- 278
- Registered in the Central Coordinating Register
- Founded
- 25 August 1998
- Place
- OSLO
- Industry
- Advertising agencies
- 73.110
- Public contracts
- –
- Roles
- 10
- People and entities
The gauges are calculated key figures with open thresholds, not a credit assessment. All amounts come from the Register of Company Accounts.
Calculated by us
Proffi Risk Indicator
77
av 100
Low risk
Based on status, solvency, liquidity, profitability, trend and how recent the accounts are. Public register data only.
This is an indicative assessment, not a credit rating. It does not replace your own due diligence before entering into an agreement.
Proffi+
Proffi estimated value
Calculating …
Indicative model estimate based on public accounting figures and typical industry multiples. Not an appraisal, a valuation or investment advice.
Development
Revenue and profit
RevenueResult
Development
Solvency and profitability (%)
SolidityProfitability
Registry data
Company information
- Organisation number
- 980 129 942
- Organisation form
- Private limited company (AS)
- Registered in the Central Coordinating Register
- 5 October 1998
- Date of incorporation
- 25 August 1998
- Number of employees
- 278
- Language form
- Norwegian Bokmål
- Latest submitted annual accounts
- 2025
- Deleted
- Not provided
- Website
- Not stated
- Bankruptcy date
- Not provided
Addresses
Visiting and postal address
Business address
Øvre Slottsgate 80157 OSLOOSLO municipalityNorgePostal address
Not registered
Industry
Industry and sector
- 73.110
Advertising agencies(main industry)
M Real estate activities › 73 Advertising and market research › 73.1 Advertising › 73.11 Advertising agencies
See the industry: largest companies and key figures →What does this industry cover?
Omfatter: Levering av et fullt sett av reklametjenester (dvs. gjennom interne funksjoner eller underleverandører), inkludert rådgivning, kreative tjenester, utarbeidelse av reklamematerialer. Planlegging og organisering av reklame- og markedsføringskampanjer. Plassering av reklame i media. Konseptarbeid med budskapet i reklame. Ledelse av arbeidet med reklamekampanjen. Utarbeidelse og gjennomføring av reklamekampanjer; utarbeidelse og plassering av reklame og planlegging av markedsføringskampanjer gjennom sosiale media i aviser, tidsskrifter, radio, fjernsyn, over internett og andre medier, utarbeidelse og plassering av utendørs reklame, f.eks. på reklametavler, plakater, utstillingsvinduer, innredning i utstillingslokaler, plassering av reklamer på biler og busser, luftreklame (f.eks. bannere som henger etter fly), distribusjon eller leveranse av reklamemateriale eller vareprøver, utforming av stands og boder for utstilling og annen form for visning. Gjennomføring av markedsføringskampanjer og andre reklametjenester; promotering av produkter, salgskampanjer for utvalgte produkter, markedsføring på salgsstedet, uadresserte reklameforsendelser, generell rådgivning innenfor markedsføring, markedsføring via influensere. Ekskluderer: Produksjon av reklamematerialer grupperes under næringshovedområde C Industri, avhengig av typen materiale. Produksjon av boder til bruk på messer og utstillinger og for produktvisninger grupperes under næringshovedområde C Industri, avhengig av typen materiale. Installasjon av boder til bruk på messer og utstillinger grupperes under 43.32 Snekkerarbeid. Publisering av reklamemateriale grupperes under 58.19 Utgivelsesvirksomhet ellers, unntatt utgivelse av programvare. Produksjon av reklamer for fjernsyn og film grupperes under 59.11 Produksjon av film, video og fjernsynsprogrammer. Produksjonsaktiviteter tilknyttet kommersielle videoprodukter (inkludert produksjon av videoer for sosiale nettverk) grupperes under 59.11 Produksjon av film, video og fjernsynsprogrammer. Publisering av innhold som inkluderer video av f.eks. influensere, bloggere og vloggere grupperes under 59.11 Produksjon av film, video og fjernsynsprogrammer. Produksjon av reklame for radio grupperes under 59.20 Produksjon og utgivelse av musikk- og lydopptak. Distribusjon på dataplattformer, herunder nettsider for bloggere og wiki-nettsteder, sosiale nettverkssider og drift av nettspill- og videospillsider, uavhengig av utgivelse av spillene, grupperes under 60.39 Annen virksomhet for distribuering av innhold. Markeds- og opinionsundersøkelser grupperes under 73.20 Markeds- og opinionsundersøkelser. Reklamefotografering grupperes under 74.20 Fotografvirksomhet. Post- og forsendelsestjenester grupperes under 82.10 Kontortjenester. Organisering av messer og utstillinger grupperes under 82.30 Kongress-, messe- og utstillingsvirksomhet. Reklametjenester med formål om å finansiere virksomhetens hovedaktivitet som kan tilbys gratis, se hovedaktiviteten for virksomheten.
- 73.300
Public relations and communication activities
M Real estate activities › 73 Advertising and market research › 73.3 Public relations and communication activities › 73.30 Public relations and communication activities
What does this industry cover?
Omfatter: Rådgivning, veiledning og operativ bistand, inkludert lobbyvirksomhet, til bedrifter og andre organisasjoner om PR og kommunikasjon. Omfatter også: Salgsrepresentanters aktiviteter knyttet til salgsfremmende formål. Ekskluderer: Reklamebyråer og mediarepresentasjonstjenester grupperes under 73.1 Annonse- og reklamevirksomhet. Markedsforskning og meningsmålinger grupperes under 73.20 Markeds- og opinionsundersøkelser. Design og rådgivning i forbindelse med visuell kommunikasjon grupperes under 74.12 Grafisk design og visuell kommunikasjonsdesign.
Institutional sector code: Private aksjeselskaper mv. (2100)
Statutory purpose
Være reklamebyrå og således å yte enhver tjeneste innenfor dette virksomhetsområdet, samt alt som står i forbindelse hermed. Selskapet kan delta i andre selskaper med andre formål og virksomhetsområder. Selskapet skal også ivareta konsern- og hovedkontorfunksjoner.
Registry status
Registrations and status
- Registered in the Register of Business Enterprises
- Registered in the VAT register
- Registered in the Register of Non-Profit Organisations
- Registered in the Register of Foundations
- Bankruptcy
- In liquidation
- In compulsory liquidation
Experiences
Reviews
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Accounts
Financial overview
Accounts and key figures
Fiscal year 2025 · Amounts in NOK
Data basis
6 stored years
Liquidity
Weak0.96
How the figure is assessed
Current assets divided by current liabilities. Below 1.0 is weak, 1.0–1.5 needs attention and 1.5 or more is strong.
Profitability
Watch1.3 %
How the figure is assessed
Operating profit divided by operating revenue. Below 0% is weak, 0–10% needs attention and 10% or more is strong.
Solidity
Strong33.6 %
How the figure is assessed
Equity divided by assets. Below 10% is weak, 10–30% needs attention and 30% or more is strong.
Key numbers and development
Only reported amounts from the Register of Company Accounts
| Accounting item | 2025 | 2025 | 2024 | Development |
|---|---|---|---|---|
| Operating revenue | 1,001,818,646 | 1,439,606,693 | 364,053,753 | |
| Operating profit | 13,244,078 | -4,587,282 | 11,131,207 | |
| Profit before tax | 15,283,462 | -4,702,908 | 18,869,096 | |
| Net result | 11,976,945 | -3,857,993 | 16,032,295 | |
| Total assets | 306,862,304 | 346,576,025 | 313,416,981 | |
| Equity | 103,230,206 | 46,112,181 | 244,857,197 | |
| Liabilities | 203,632,100 | 300,463,843 | 68,559,783 |
The gauges are calculated key figures with open thresholds. They are not a credit assessment.
Graphical analysis
6 fiscal years (2023–2025)
- Operating revenue 2025
- 1,001,818,646 NOK
- Net result 2025
- 11,976,945 NOK
- Revenue growth
- –
Revenue and profit
Amounts in NOK
Operating margin
Calculated by us, in percent
Equity and liabilities
Balance sheet in NOK
Register of Company Accounts
Annual accounts 2025
Period 2025-01-01 to 2025-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 1,001,818,646 NOK |
|---|---|
| Total operating expenses | 988,574,568 NOK |
| Operating profit | 13,244,078 NOK |
| Total financial income | 3,414,537 NOK |
| Total financial expenses | 1,375,153 NOK |
| Net financial items | 2,039,384 NOK |
| Profit before tax | 15,283,462 NOK |
| Net result | 11,976,945 NOK |
Assets
| Total fixed assets | 111,301,665 NOK |
|---|---|
| Total current assets | 195,560,639 NOK |
| Total assets | 306,862,304 NOK |
Equity and liabilities
| Paid-in equity | 103,230,206 NOK |
|---|---|
| Total equity | 103,230,206 NOK |
| Current liabilities | 203,632,100 NOK |
| Total debt | 203,632,100 NOK |
| Total equity and liabilities | 306,862,306 NOK |
Register of Company Accounts
Annual accounts 2025
Period 2025-01-01 to 2025-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 1,439,606,693 NOK |
|---|---|
| Total operating expenses | 1,444,193,975 NOK |
| Operating profit | -4,587,282 NOK |
| Total financial income | 7,443,430 NOK |
| Total financial expenses | 7,559,056 NOK |
| Net financial items | -115,626 NOK |
| Profit before tax | -4,702,908 NOK |
| Net result | -3,857,993 NOK |
Assets
| Total fixed assets | 102,269,277 NOK |
|---|---|
| Total current assets | 244,306,748 NOK |
| Total assets | 346,576,025 NOK |
Equity and liabilities
| Paid-in equity | 40,499,621 NOK |
|---|---|
| Retained earnings | 5,612,560 NOK |
| Total equity | 46,112,181 NOK |
| Current liabilities | 300,463,843 NOK |
| Total debt | 300,463,843 NOK |
| Total equity and liabilities | 346,576,024 NOK |
Register of Company Accounts
Annual accounts 2024
Period 2024-01-01 to 2024-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 364,053,753 NOK |
|---|---|
| Total operating expenses | 352,922,546 NOK |
| Operating profit | 11,131,207 NOK |
| Total financial income | 8,244,688 NOK |
| Total financial expenses | 506,799 NOK |
| Net financial items | 7,737,889 NOK |
| Profit before tax | 18,869,096 NOK |
| Net result | 16,032,295 NOK |
Assets
| Total fixed assets | 225,618,836 NOK |
|---|---|
| Total current assets | 87,798,145 NOK |
| Total assets | 313,416,981 NOK |
Equity and liabilities
| Paid-in equity | 243,469,975 NOK |
|---|---|
| Retained earnings | 1,387,222 NOK |
| Total equity | 244,857,197 NOK |
| Current liabilities | 68,559,783 NOK |
| Long-term liabilities | 0 NOK |
| Total debt | 68,559,783 NOK |
| Total equity and liabilities | 313,416,980 NOK |
Register of Company Accounts
Annual accounts 2024
Period 2024-01-01 to 2024-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 1,557,991,571 NOK |
|---|---|
| Total operating expenses | 1,559,913,027 NOK |
| Operating profit | -1,921,456 NOK |
| Total financial income | 2,234,042 NOK |
| Total financial expenses | 2,394,997 NOK |
| Net financial items | -160,955 NOK |
| Profit before tax | -2,082,411 NOK |
| Net result | -8,823,279 NOK |
Assets
| Total fixed assets | 105,498,734 NOK |
|---|---|
| Total current assets | 224,194,730 NOK |
| Total assets | 329,693,464 NOK |
Equity and liabilities
| Paid-in equity | 66,679,714 NOK |
|---|---|
| Retained earnings | 8,263,842 NOK |
| Total equity | 74,943,556 NOK |
| Current liabilities | 254,749,909 NOK |
| Long-term liabilities | 0 NOK |
| Total debt | 254,749,909 NOK |
| Total equity and liabilities | 329,693,465 NOK |
Register of Company Accounts
Annual accounts 2023
Period 2023-01-01 to 2023-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 398,923,565 NOK |
|---|---|
| Total operating expenses | 389,705,354 NOK |
| Operating profit | 9,218,211 NOK |
| Total financial income | 33,006,068 NOK |
| Total financial expenses | 592,927 NOK |
| Net financial items | 32,413,141 NOK |
| Profit before tax | 41,631,352 NOK |
| Net result | 32,692,410 NOK |
Assets
| Total fixed assets | 213,899,305 NOK |
|---|---|
| Total current assets | 128,899,011 NOK |
| Total assets | 342,798,316 NOK |
Equity and liabilities
| Paid-in equity | 240,625,162 NOK |
|---|---|
| Retained earnings | -2,390,857 NOK |
| Total equity | 238,234,305 NOK |
| Current liabilities | 104,564,010 NOK |
| Long-term liabilities | 0 NOK |
| Total debt | 104,564,010 NOK |
| Total equity and liabilities | 342,798,315 NOK |
Register of Company Accounts
Annual accounts 2023
Period 2023-01-01 to 2023-12-31. Currency NOK. Audited annual accounts.
Income statement
| Total operating revenue | 1,261,573,184 NOK |
|---|---|
| Total operating expenses | 1,238,615,470 NOK |
| Operating profit | 22,957,714 NOK |
| Total financial income | 4,391,226 NOK |
| Total financial expenses | 4,180,505 NOK |
| Net financial items | 210,721 NOK |
| Profit before tax | 23,168,435 NOK |
| Net result | 12,554,025 NOK |
Assets
| Total fixed assets | 112,913,388 NOK |
|---|---|
| Total current assets | 228,549,047 NOK |
| Total assets | 341,462,435 NOK |
Equity and liabilities
| Paid-in equity | 83,982,549 NOK |
|---|---|
| Total equity | 86,972,561 NOK |
| Current liabilities | 254,466,661 NOK |
| Long-term liabilities | 23,213 NOK |
| Total debt | 254,489,874 NOK |
| Total equity and liabilities | 341,462,435 NOK |
Source: Register of Company Accounts, Brønnøysund Register Centre. Figures are shown as submitted, and historical years are never overwritten by newer submissions.
Key figures
Calculated by us
Key figures
| Key figures | 2025 | 2025 | 2024 | 2024 | 2023 | 2023 |
|---|---|---|---|---|---|---|
| Operating marginOperating profit divided by total operating revenue. | 1.3 % | -0.3 % | 3.1 % | -0.1 % | 2.3 % | 1.8 % |
| Profit marginOrdinary profit before tax divided by total operating revenue. | 1.5 % | -0.3 % | 5.2 % | -0.1 % | 10.4 % | 1.8 % |
| Equity ratioTotal equity divided by total assets. | 33.6 % | 13.3 % | 78.1 % | 22.7 % | 69.5 % | 25.5 % |
| Current ratioTotal current assets divided by total current liabilities. | 0.96 | 0.81 | 1.28 | 0.88 | 1.23 | 0.9 |
| Debt ratioTotal liabilities divided by total equity. | 1.97 | 6.52 | 0.28 | 3.4 | 0.44 | 2.93 |
| Return on assetsOrdinary profit before tax plus financial expenses, divided by total assets. | 5.4 % | 0.8 % | 6.2 % | 0.1 % | 12.3 % | 8 % |
| Return on equityNet profit divided by total equity. | 11.6 % | -8.4 % | 6.5 % | -11.8 % | 13.7 % | 14.4 % |
About the calculation
The key figures are calculated by us (formula version v1) from public accounts in the Register of Company Accounts. A figure is only calculated when all input values exist and the denominator is not zero. The figures are not a credit assessment.
Roles and owners
Registry data
Roles
Chief executive officer
- Chief executive officerSindre Kaare Beyer
Board
- Chair of the boardKjetil Dyrendahl Try
- Board memberKnut Brundtland
- Board memberErik Theodor Jakobsen
- Board memberNina Brekke Øktedalen
- Board memberRikke Kathrine Tobiasson Reinemo
- Board memberCecilie Garfalk
- Board memberCamilla Bjørnhaug
- Board memberLars Erik Stugemo
Auditor
- AuditorPRICEWATERHOUSECOOPERS AS
Source: The Brønnøysund Register Centre. We only show name and role as published by the register – never date of birth or private address.
Organisation
Structure
Organisation structure
- Entity type
- Main entity
- Parent entity
- Not stated
- Number of sub-units
- 2
Overview
Structure map
TRY AS
TRY AS AVD PR
OSLO
TRY AS AVD REKLAME
OSLO · 278 employees
Registry data
Sub-units
| Name | Org. no. | Place | Employees |
|---|---|---|---|
| TRY AS AVD PRPublic relations and communication activities | 919 834 722 | OSLO | – |
| TRY AS AVD REKLAMEAdvertising agencies | 980 750 345 | OSLO | 278 |
More about the company
This has not been registered yet. We never show made-up information.
Services and products
The company has not added any services yet.
Public approvals
Not in the Norwegian Building Authority's central approval register.
Public contracts
No notices found in TED where the company is a supplier or contracting authority.
Registered changes
We show changes from the Brønnøysund Register Centre's change log from the next registered change.
Documents
Certificates of registration and other documents require a separate agreement with a document provider.
Transparency
Sources and data quality
Company information
Brønnøysund Register Centre · Public register
Last retrieved 14 November 2026 at 06:52
Open official sourceRoles
Brønnøysund Register Centre · Public register
Last retrieved 14 November 2026 at 06:52
Open official sourceAccounts and key figures
Register of Company Accounts · Public register
Last retrieved 14 November 2026 at 06:52
Open official sourceAddress (verified)
Norwegian Mapping Authority – Geonorge address API · Public register
Last retrieved 14 November 2026 at 06:52
Open official sourceCentral approval
Norwegian Building Authority (DiBK) · No approval found
Last retrieved 14 November 2026 at 06:52
Open official sourceIndustry standard (SN2007)
Statistics Norway – KLASS · Official standard
Last retrieved 14 November 2026 at 06:52
Open official source
Public registry data is updated periodically and cannot be changed by the company. Calculated figures are marked “Calculated by us”.
Report an errorSource
Public registry fields on this page come from the Central Coordinating Register and cannot be changed by the company. Self-reported content is marked separately.
Read about the data sources